Case study
Shaping Europe’s Circular Future: A new partnership for Forum Europe
21 April 2026 Skyline, Brussels
Key Speakers Included
Richard Lézé
President, Steel for Packaging Europe
Susana Solis
Member, European Parliament
Bruno Tobback
Member, European Parliament
Wolfgang Trunk
Team Leader for Plastics and Packaging, DG ENVI, European Commission
Géza Nagy
Packaging Expert (Metal Packaging and Materials), Nestlé
Marco Musso
Deputy Policy Manager for Circular Economy and Fiscal Reform, European Environmental Bureau (EEB)
Chiara Antonelli
Lead - Economic and social dimensions of climate policy, Institute for European Environmental Policy
Peter Kirchesch
Chair of the Sustainability Working Group, Steel for Packaging Europe
Monika Romenska
Regulatory & Public Affairs Manager, EXPRA
Arnaud Warusfel
Packaging Director Europe, Bonduelle
Felipe Watanabe
Sustainability Project Manager, Trivium Packaging
Emily Pompelia
Director, Brunswick
Steve Claus
Secretary General, Steel for Packaging Europe
Job titles correct at the time of the event
Event Partners
About
On 21 April 2026, Steel for Packaging Europe (SfPE) hosted a landmark summit in Brussels titled "Shaping Europe’s Circular Future". This milestone event celebrated SfPE’s 40th anniversary and served as the launch platform for their major sustainability report, “Steel Ahead: Packaging for a Circular Future”. The afternoon was dedicated to high-level discussions on the Packaging and Packaging Waste Regulation (PPWR) and the Circular Economy Act, bridging the gap between EU policy and industry performance.
The event was organised and managed by Forum Europe, with Chairman Paul Adamson serving as the moderator for the opening proceedings. Forum Europe managed the event logistics and programme coordinating, that included keynote addresses, two technical panel discussions, and a concluding networking reception.
Target Audience & Attendance
The summit was designed for key stakeholders across the European circular economy value chain. The high-calibre audience of delegates and speakers included:
- Policymakers: Members of the European Parliament and representatives from the European Commission (DG ENVI).
- Industry Leaders: Senior executives from global corporations including Nestlé, Bonduelle, ArcelorMittal, Tata Steel, and thyssenkrupp.
- Regulatory Bodies & NGOs: Experts from the European Environmental Bureau (EEB), IEEP, and various national permanent representations to the EU.
- Trade Associations & Media: Leadership from EXPRA and Metal Packaging Europe, alongside accredited journalists from specialist industry publications.
What We Did
- Venue: venue research, site visits, final selection, Audio-Visual coordination, on-site branding, backdrop design.
- Supplier research and management: venue, catering, photographer, videographer, visual scribe and AV.
- Speakers: identification, invitation, management and full communication including preparation calls, briefing packs, emails, onsite briefings and thank-yous.
- Attendees: creation of bespoke invitation list, invites and follow ups, tailored marketing mailings, creation of application platform, application management, attendee communication pre- and post-event, QR code distribution for event badges, on-site badge printing, and general troubleshooting.
- Agenda guidance: ensuring all topics are covered, gender and diversity balance throughout the event.
- Event set up and event day logistics: operations and management, development of run-sheets, AV management, welcoming and briefing speakers, welcoming attendees, managing suppliers.
- Marketing & Website: website creation and maintenance, marketing invitation emails, creation of full presentation slide deck.
- Post-event: creation of topic-focused highlights videos, editing and distributing event photos and creation of individual speaker interviews
Event Gallery
Testimonials
“Forum Europe provided outstanding support in the preparation and delivery of our 40th anniversary policy event, “Shaping Europe’s Circular Future” in Brussels. From high-level strategic guidance to meticulous attention to detail, the entire team demonstrated efficiency, responsiveness, and professionalism throughout, including seamless coordination within the team who were all fully briefed, always ensuring continuity. Our dedicated project manager struck the perfect balance between understanding our specific needs and proactively suggesting enhancements that elevated both the event quality and attendee experience.
Importantly, this was all achieved with careful budget management, helping us maximise impact within our constraints. We highly recommend Forum Europe to any organisation seeking a reliable, thoughtful, and results-driven event partner.”
Patricia Mobbs, Communications Manager, Steel for Packaging Europe
“Thank you so much for all the effort that you put into organizing the event. Everything was very well coordinated, and I truly appreciated the support before and during the conference. It was a real pleasure to take part with your guidance and assistance.
”
Géza Nagy, Packaging Expert (Metal Packaging and Materials), Nestlé
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