Case study
eBay in 2025: A week of activities celebrating 30 years of eBay
25–27 March 2025 Brussels, Belgium
Key Speakers Included
Jamie Iannone
CEO, eBay
Kristian Rautert
Owner & CEO, Buy2Sell
Samantha Wellington
Chief Legal Officer, eBay
Job titles correct at the time of the event
Event Partners
Summary of Activities
Forum Europe were tasked with creating and organising a week of events for eBay to celebrate both their anniversary and their next moves forward in the industry. After brainstorming and developing a strong concept, three events were conceived: A cocktail reception, a fireside chat and a high-level dinner.
The cocktail reception, held in the historic Concert Noble with over 200 people in attendance, combined exhibition elements with a traditional cocktail event to create a truly unique gathering to showcase eBay's sellers and their stories. Each seller had a bespoke booth with graphics and custom displays to exhibit their wares and journey with eBay, alongside live music, drinks and canapés.
The second event in the series was a fireside chat with eBay CEO Jamie Iannone and 100+ delegates, held at the Solvay Library - a picturesque setting that provided a relaxed atmosphere for attendees to discuss the current climate for sellers and eBay, particularly in relation to the EU. The event captured eBay’s look and feel by using creative decorations and staying true to eBay’s branding.
The concluding event was an exclusive high-level dinner at De Warande, bringing together distinguished representatives from around the world to discuss trade.
What We Did
- Developed full concepts and event brand anchored in eBay's brand
- Managed all design elements & graphic design
- Room layout & design
- Catering management
- Registration and delegate management
- Invitations to delegates & our data bases
- All venue management
- All health & safety management
- All exhibition and display elements, including stand build, infrastructure, artwork, design and health & safety
- Procurement & supplier management
- Audio-visual management & setup
- Budgeting
- Stock management
- Client liaison
- Artist liaison & advancing
- Dressing
- Policy communications & marketing support including organic and paid social media campaigns, email marketing, and digital content production.
Event Gallery
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