Case study
Banniversary - Celebrating five years of the EU bans on cosmetics animal testing
6 March 2018 Brussels, Belgium
Key Speakers Included
Pixie Geldorf
British Singer and Model
Sirpa Pietikäinen
MEP and President, Animal Welfare Intergroup
Michelle Thew
Chief Executive, Cruelty Free International
Jessie Macneil-Brown
Head of Global Campaigns, The Body Shop International
Birgitta Ohlsson
MP, Swedish Parliament
Lisa Cameron
MP, East Kilbride, Strathaven and Lesmahagow, British Parliament
Job titles correct at the time of the event
About the Event
On 6 March 2018, we helped Cruelty Free International celebrate the fifth anniversary of the full EU cosmetics testing and marketing bans with an advocacy evening event at the House of European History in Brussels.
Cruelty Free International wanted to celebrate this landmark anniversary whilst making the most of the opportunity to push for a global ban on cosmetics animal testing. As a result, this was far from a usual Brussels reception. The evening featured a number of speeches from celebrities and policymakers, great vegan food and cocktails, and plenty of networking.
What We Did:
- Evening reception for 150 people with vegan catering
- Communications campaign focused on social media outreach, direct printed invitations and goodie bag with bespoke artwork
- Press relations, including launch of a “Call” on the EU’s institutions and national governments to leverage Europe’s weight internationally towards an harmonised global ban on cosmetics animal testing
- Coordinated onsite filming and vox pops
Banniversary Highlights
Over 100 signatures to ban animal testing worldwide
Together with Cruelty Free International, a host of celebrities - including Ricky Gervais, Pixie Geldof and Leona Lewis - alongside over 100 policymakers, retailers and animal experts - including Dr Jane Goodall DBE, Founder of the Jane Goodall Institute and UN Messenger of Peace - signed a letter addressed to the Heads of European governments and Heads of Member State governments, calling on the EU to lead the way in securing an international end to cosmetics animal testing.
Supporters all over the world immediately took to social media to back the call and tweets around the event by supporters, with British celebrity Ricky Gervais at the forefront, generated almost 30 million impressions.
Event Gallery
Back to All Case Studies